Athens: (256) 233-3663
Madison: (256) 721-2236
Whitesburg (256) 489-0400
Request an Appointment


cultivate reward points with each purchase

Earn points for special gifts, spa treatments and more with Aveda's Pure Privilege program. Pay a one-time fee of $10 to join and receive:

not yet a member?

Stop in to DanTera Salon & Day Spa to sign up today and start earning great rewards. Visit Aveda's Pure Privilege site to learn more.


reward yourself

Choose from seven tiers of pampering rewards - including salon and spa services, fine jewelry, a weekend escape and a luxury holiday.


how to request an award

Access your member account information and follow the prompts to request a reward online.


You may also call Customer Service at 800.230.8051 to redeem a reward.